Onsight Agency creatives were challenged to conceptualize a new brand approach for BeIN SPORTS - a global sports broadcast channel. BelN broadcast sports games, analysis shows, and news - all available live and through their streaming app. Their main sports are soccer and tennis, and their audience are fanatics. Since BeIN Sports is based in Europe, we wanted to bring that fanatic aspect / energy to the Americas to be the driving force for the rebrand. The brand name, BeIN, is a CTA (call to action) to the viewers. Using beIN (blank) as a template, Onsight Agency was able to communicate different messages, and make viewers experience the obsession and excitement of sports. The graphic elements of the rebrand communicate the brand's fun, energetic, and competitive personality. This is shown through all of the brand's different platforms.
A sip you can't refuse
Michael Franzese Wines is built on the fascinating personal journey of Michael Franzese, once a prominent mafia figure, now a reformed man who found a new path through wine. The brand reflects both his tumultuous past and his transformation, drawing parallels between the process of winemaking and his own life. He carefully selected vineyards in Armenia’s Ararat region—one of the world’s oldest wine-producing areas. Each wine in the Franzese collection tells a story of courage, history, and redemption, offering unique and bold flavors from this ancient wine-growing land.
The mission of Franzese Wines is not only to bring exceptional wines to customers but also to invite them into the Franzese "family," blending wine with heritage and storytelling. The brand aims to share both the rich history of Armenian winemaking and Franzese’s personal redemption through each bottle, creating a bond with wine lovers who appreciate a deeper narrative behind what they drink.
Proudly representing all who share the same love of giving back to the community
The Passion Project Los Angeles is a Social Service Nonprofit Organization, with a mission to use the power of volunteerism to cultivate the next generation of young leaders and provide inclusive and equitable opportunities that support personal and professional growth.
The Passion Project logo was designed to inspire innovation, creativity, and opportunity. Created to connect with a young audience, the logo displays a modern design with inviting typography, vibrant colors, and a playful rectangular graphic.
The #LittleBottleBigChange Campaign aims to help make a difference in tomorrow’s world by supporting policy and projects that address poverty, hunger, education, health, and racial & gender equality. Live for that kind of call to action and make a difference today.
Dr. Edward Park
Onsight Agency revitalized Face N Body with a complete rebrand, crafting an identity that exudes trust, elegance, and empowerment. Our strategic approach positioned FNB as more than just a beauty destination—it became a transformative experience where clients see their dreams come to life.
At Face N Body, health and well-being are at the core of every service. Rooted in inclusivity and diversity, the brand's new identity reflects its dedication to empowering individuals while embracing the unique stories of both clients and team members. Through this rebrand, Face N Body now stands as a beacon of confidence, beauty, and authenticity.
Videos are 65% more likely to generate leads than text-based content
Beyond Borders Campaign:
AI-Powered Personalized Video Communication
Leveraging cutting-edge AI technology, Onsight Agency crafted a groundbreaking video campaign that transformed the clinic’s communication. Breaking language and geographic barriers, our AI-powered videos seamlessly translate into 140+ languages, ensuring every message reaches its audience with clarity and precision. Fully customizable, these videos were tailored to different customers, services, instructional guides, or recovery phases, delivering a personalized and impactful experience.
How do you make ‘Scars’ less intimidating?
Onsight's branding project for Scar Healing Institute integrates powerful imagery with key visual elements to create a cohesive, recognizable identity across all channels. This unified approach effectively communicates the institute's mission, enhances brand awareness, and positively impacts both public perception and financial performance.
An institute dedicated solely to healing you & your scars
By integrating key elements with powerful imagery, this branding project for Scar Healing Institute will restore cohesion and create a unique, recognizable symbol across all mediums and channels, allowing the institute to effectively communicate their brand identity, increase brand awareness, and positively influence their brand image and bottom line.
In 2017, Onsight Agency creatives conceptualized a new brand approach for Meta Augmented Reality. This rebrand includes logo refresh, brand typography, colors, patterns, print, and digital assets - such as motion graphics and mixed-use graphics for both augmented and virtual realities.
The Meta App is an interactive game that connects the realworld to the augmented world. Users can use the Meta Map through the app or on AR glasses to discover locations of spacial structures around the world, historic landmarks that no longer exist, and future construction that isn’t there yet.
Further, you can explore ancient animals on land depending on the geography and location. All imagery and illustrations are coupledwith dynamic information and statistics about each visual.
